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Millennial Pink

July 26, 2017 — Leave a comment

Think Pink!

For the past few months this bubble gum pink colour has been everywhere; fashion, accessories, décor, appliances… Over time the bubble gum hue has softened to a dusty rose colour.

Pink has emerged as a colour for everyone, xx and xy alike! Designers all over North-America are adding millennial pink to their “Go-To” list. Lauren Schwartzberg wrote for New York magazine that this colour is “cheeky, sincere and nostalgic all at once”. It adds a punch of colour without being too flashy or in your face. It’s understated (subtle) without being dull (boring). You’ve probably heard that *blank* is the new black; well millennial pink is the new neutral! It’s incredibly versatile and it looks like it’s not going anywhere anytime soon.

My first encounter with millennial pink was long before it was even a trend. In the movie Funny Face, made in 1957 featuring the enchanting Audrey Hepburn and the talented Fred Astaire, there is a musical number which inspired the title of this blog. In “Think Pink”, Quality magazine publisher and editor, Maggie Prescott, is on the hunt for the next “It Colour”. I always thought that Maggie Prescott knew what she was talking about because I wouldn’t have minded living in a world where everything was pink. I guess you should be careful what you wish for because now literally everything is offered in one shade or another of pink.

The momentum has been slowly building in pop culture since 2014, believe it or not. In 2014, The Grand Budapest Hotel played with this pink as a way to add some whimsy to its décor and ambiance. In 2015, Apple debuted its first Rose Gold iPhone. Newly iconic, in 2016, Pantone named “Rose Quartz” Colour of the Year. And most recently, it was a popular colour on the runways at Milan Fashion Week for the Spring/Summer 2017 collections.

It is no longer a girly or princess-y shade; this new pink has a sense of play and of youth. Leaning towards the bubble gum-y end of the spectrum, this colour packs in some attitude, too.

It is a perfect statement colour but is also a subtle addition as an accent colour. And vice versa; since the softer millennial pink acts as a neutral colour it is an ideal paint colour, and the bubble gum-y shade is a great, bold accent.

 

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